Alen Smajić is a Marketing and Communications professional with 15 years of experience in the areas of B2B, B2C, government and higher education. Having worked for 10 years in advertising and defense contracting, he is now a member of the President’s Cabinet, and Executive Director of Marketing and Communications at Mohawk Valley Community College in Utica, NY.
His role is to promote the College’s brand, and to create meaningful connections with different audiences and stakeholders by using data-informed, engaging and informative communications and advertisements. Alen is responsible for the College’s websites, public and media relations, marketing, social media, digital and print publications, internal collaboration platforms, photography and video production.
Smajić has received several awards in the fields of film, television, and graphic arts and holds an MBA in Technology Management and BS in Communications from the State University of New York Polytechnic Institute, as well as an AAS in Graphic Design from MVCC. He is also a certified Scaled Agile Framework (SAFe) Agilist.